I started looking around at different things trying to get different ideas for the haggar project. I stumbled upon a few of these and kept looking for more things that use type as masks. I think using this idea with the background being the different products, buttons, fabrics, zippers, would make for a really eye catching ad. The type would be the main ad, probably set on either a white or khaki background with a little bit of type and the logo at the bottom explaining what the new feature is. The ones I was thinking about doing are Unbreakable Buttons, Unbustable Buttons and Unbustable Seams. I also have another idea revolving around sports, but I will talk about that today